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Design of Experiments in Search Engine Optimization

Statistics Division Mini Paper coverA mini-paper from the May 2013 Statistics Division Newsletter presents a case study in which design of experiments contributed to the improvement of online marketing. Experimentation identified a combination of settings expected to optimize click rate, with a projected recovery of $185,000 in lost opportunity the first year.  

The Statistics Division Newsletter and mini-papers are member-benefit publications of the Statistics Division. 

The FTA's Quality Management System Guidelines

DCD Quality Connections coverIn DCD Quality Connections, available open access from the Design and Construction Divisionread an overview of the Federal Transit Administration's (FTA) quality management system guidelines.

The recently updated guidelines place additional focus on establishing quality objectives, increase the scope of document control, and stress continual improvement. 

Permission to Forget,
10th Anniversary Edition

H1450-MTen years ago the first edition of Permission to Forget was published, and now this landmark anniversary edition is available. The book describes 10 decades of wasteful practices buried deep within U.S. schools.

Preview the first chapter and full table of contents.

Partnerships to Improve STEM Education 

QAHE V4i1

The May 2013 Quality Approaches in Higher Education focuses on partnerships among universities, industry, and government that enhance and provide experiential learning to science, technology, engineering, and mathematics (STEM) majors.

More STEM Resources

STEM 2013 Conference for KCFor more STEM resources, see the STEM Education and Careers topic page. Featured content includes open-access proceedings from the upcoming 2013 Advancing the STEM Agenda Conference. 

Leadership Development:
Nature or Nurture? 

JQPv36i1In the current Journal for Quality and Participation, Kenny Moore argues that truly great leaders are not developed in the classroom but are born with qualities that take them far in life and in business. 

Read "Leadership Development: A Whole Lot of Hooey" (PDF, open access), and browse more articles from this issue on leadership development.

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Today's Quality Quote:

"Just as passion without a system will fail, so will a system without passion fail. We must have a system with passion." - Thomas Berry

More on Quality Quotes....

Learn About Quality

Quality Classic

Don't Let Your Customers Fool You

At the 1992 Annual Quality Congress, Hollis R. Lipscomb and John R. Lipscomb presented the "Customer Satisfaction Determination Model" as a departure from the traditional complaint-driven approach to understanding customer satisfaction. Read about their blueprint for developing a continuous improvement strategy to determine and drive customer satisfaction.  

More Quality Classics

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